How Starbucks and McDonalds gained their power

So this is how the Starbucks and McDonalds brands became such powerhouses:
http://www.christvertising.com/who.html
What the heck???

Thanks to our South Floridian homeboy Jeff for introducing us to this valuable resource.

PS Don't the videos have an eery resemblance to the Dharma Initiative training videos?

Comments

[Matt Mehaffey]

This HAS to be a joke ... right?

[Jose Lopez]

Um, it's got to be a joke. Seriously - look at the shoes he's wearing. Doesn't quite seem right. All I know is I wouldn't be drinking that Kool-Aid.

[Jeff Reed]

I didn't even think about the Dharma comparison until you said it. WOW.