I was reading an old blog post from Scott Hodge, Lead Pastor at The Orchard Church in Aurora, IL about the importance of creating a great environment for guests who come to your church. I think at The Pursuit we have done the best possible job we could in this area in our first year of existence BUT ...
... it's definitely time we take a giant step forward.
Starting Sunday, February 22 (the beginning of our WITH series) as soon as someone drives in the parking lot of The Pursuit we want to make their experience with us one they will remember. Even our regular attenders and members are going to notice a huge difference in our efforts to create a guest-ready environment.
We have already taken one step in upgrading our road signs which I am really happy with. The past three weeks there have been guests who have come simply because of our road signs. Scott Johnson at Brown Cow Creative knocked these out of the park.
Other areas we are stepping up:
- Food - We have amazing Latin bakeries all around us and it's time we utilize them.
- More great coffee - better to have too much than not enough.
- More Guides less Greeters - Instead of saying to our guests, "Our Kids City area is over there, just follow the signs." We will say, "Let me show you where our Kids City registration table is."
- A Hub - Our building doesn't have a great room for people to hang out, talk and drink coffee before and after the Celebration Service. It will starting on Feb. 22.
- Scent - To quote a shampoo commercial, "You only get one chance to make a first impression." Why not make sure you engage all the senses? We are going to the Henri Bendel store in Aventura today to pick out a scent that fits The Pursuit.
- Music - Upbeat and relevant tunes playing in the background.
- Time - By 10:00 a.m. the band is done rehearsing, greeters are in position, everything is done and we are expecting guests to arrive.
- Set design - Eye-catching and theme-appropriate graphics, lighting, and props that support the series.
There are more elaborate changes in the works but they won't be ready by Feb. 22 but they are coming in the first half of 2009.
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