PlantingSpace.com has the 2nd round of the Blogging Challenge up on their website. Now there are only 8 bloggers left. My demise is to be expected.
The topic: “What is your (new church's) best marketing and/or outreach idea for under $500?” Read my post below and then read the other entries and vote away!
Here's my blog entry:
Even if we had a million dollars for marketing and could only do one event, The Pursuit would still have done this project, which cost $200.
Like every other church planter on earth, we keep up with Troy McMahon and loved the Replenish project their team did throughout Kansas City. It worked for those guys, so we’re smart, we’ll do it too, but with a few twists of our own.
In honor of NKOTB’s reunion tour, I’ll walk you through it “Step by Step.”
1. We partnered with a non-profit already doing great things in the community. Family Central helps underprivileged kids, and they needed baby food, formula and other baby items.
2. We designed and copied a simple flyer explaining, “We’re a new church in the area, and we want to help Family Central do what they do best. We need your help.”
3. We purchased cheap grocery bags at Costco.
4. We distributed the flyers & grocery bags in two ways: a. Our launch team took them door to door. The flyer told people to buy the needed items and leave them on their front porch for a designated collection date a week later. b. Wal-mart and Winn-Dixie allowed us to set up tables outside their stores on high traffic weekend times. Our team handed flyers to shoppers as they entered the store. Shoppers loved this because they could buy the stuff and give it right then. The stores loved this because they made a lot of money. GREAT community relations.
5. The next week we collected all the bags and filled a couple SUV’s full of items. When we dropped them off at Family Central, the director said, “You’re a church that hasn’t even started yet and you’re already helping? We could sure learn a few things from you.”
www.mattmehaffey.com
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